Why Video Games Have Made A Shift Into Mainstream Pop Culture

The term pop culture can be defined as ‘The culture of the people’ a culture that flourishes through social interaction and mass media that is most actively involved in by the public. Pop culture can cover a wide range of materials and as such should be looked at as a topic open to discussion, interpretation as to why it is popular and what makes it popular. Since pop culture includes an expansive spectrum of subjects I am going to be focusing on one of those and that is Video games. In this essay I will be exploring the ideas and theories of why I believe video games have made a shift into mainstream pop culture. Culture Before I start discussing video games I would like to explore the ideas of how cultures emerge and how this eventually relates to my study. Lehman, D. R., Chiu, C.-Y., Schaller, M. (2004) in ‘Annual review of Psychology’ define culture as â€Å"represents a coalescence of discrete behavioural norms and cognitions shared by individuals within some definable population that are distinct from those shared within other populations† These beliefs and behaviour whatever they may be in any culture can give us a backing for realising individual or group goals that can often be categorised in a variety of formal or informal ways. For example we could look at the eSports international events of League of legends as a formal organization of a culture in effect, we have official merchandise, promotions, advertising, a massive fan base and of course the athletesShow MoreRelated Conformity vs. Individualism Essay2751 Words   |  12 Pagesschool or high school while you fee l like you’re being watched†¦analyzed†¦critiqued. 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